LantumApp · AI Call Analytics

Speech Analytics to Drive Sales Growth

We surface the key mistakes your sales reps make and help grow revenue from the very first month.

LantumApp interface: call metrics dashboard with filters

15,000+calls already analysed

up to 50evaluation criteria per call

Every morningyesterday’s calls are ready

Every scoreis backed by a quote from the call

What is LantumApp

A combination of call transcription, NLP, and custom business rules. The service plugs into your call stream and delivers measurable sales quality insights from day one — no manual listening to hundreds of recordings.

Every Rep on the Same Scale

Compare reps by key metrics, close weak spots with coaching, and replicate your top performers' winning phrases across the whole team — noticeable impact within the first few weeks.

Rep performance

% of criteria met in the selected period

Rep	Club	Calls	Price named	Payment calculated	Pre-close	Next step with a date
Marina Solovyova	Central	19	84%	58%	53%	37%
Igor Vetrov	North	34	85%	35%	56%	0%
Anna Kovalyova	Central	23	65%	35%	39%	22%
Pavel Gushchin	North	18	56%	17%	22%	17%
Kirill Dyomin	West	12	25%	0%	0%	8%

Demo data

Every Call — Fully Analyzed

Rate each call across all dimensions: track how the client behaved and how the rep handled the conversation. AI commentary gives reps concrete guidance on what could have been done differently to save the deal, what went well, and what to improve.

Call details

Rep: Igor Vetrov

Call date: 23.07.2026, 15:20

Call summary

The prospect submitted a trial session request and asked about a three month membership. The rep moved straight to pricing, named the cost and an instalment plan of 4,100 a month, then asked whether the prospect was ready to sign up. The prospect asked for time to think it over, and no follow up was agreed.

What went well

The price came up early and without hesitation, so the prospect did not have to ask for it; the instalment plan was offered with a specific monthly amount rather than as a vague possibility; when the cost objection came up, the rep answered it substantively and explained the membership freeze option.

What went wrong (key)

The training goal was never established: the conversation was built around the price list rather than the prospect's objective; the readiness question came immediately after the price, with no connection to anything the prospect had said earlier; no next step was fixed, and the call ended on "I will think about it" with no date or time.

How to fix it

Before naming the price, establish the goal and the timeframe: what the prospect is preparing for, what they have already tried, what result they want; connect the membership length to the time needed to reach that goal; after answering the objection, propose a specific date and time for the trial session instead of waiting for the prospect to take the initiative.

Demo data

Call details

Rep: Igor Vetrov

Call date: 23.07.2026, 15:20

Checklist

Goal achieved

Training goal established

Rep energy

Price named

Instalment amount calculated

Objections raised

Objections handled

Pre-close attempted

Pitch built on needs

Next step with a date

Demo data

How It Works

CRM & Telephony

We connect to your sales team via CRM or telephony and account for your specific business context.

Call Analysis

We analyze rep speech and surface what's blocking better performance and what needs to be prioritized first.

Custom Parameters

Dozens of per-call parameters configured for your business — script adherence, objection handling, next steps, and service quality.

Actionable Recommendations

Based on analysis and defined goals, AI delivers recommendations for each call: what the rep should have done differently, what worked well, and what to avoid.

Instant Analytics

Deal Loss Reasons — in Numbers

Break down drop-offs by funnel stage, review recommendations to fix the gaps. Identify the warmest leads to prioritize and re-engage — revenue grows through focus, not volume.

Quick Impact

Results From Day One

See exactly where money is leaking: at inbound, qualification, objection handling, or closing. Get clear, actionable recommendations for each rep's call.

Weekly report

Every week you get a report, not a dashboard: what changed over the week, where money is being lost, and which hypotheses to test next.

Week-over-week comparison. See the dynamics: what grew, what dropped, and whether the trend is real or just noise.

Measuring change. You tell us what you changed (training, scripts, staffing), we show in numbers whether it worked.

Growth hypotheses. Specific points where growth is likely, grounded in your own call data.

Weekly report sample · demo data

Summary

The team confidently brings prospects to the price and stops there. Needs discovery works almost everywhere, price comes up in six calls out of ten, but a concrete agreement on the next step appears in only one out of four conversations where price was named. The key finding this week: instalment plans only sell when the rep states the monthly amount and immediately asks whether the client is ready to sign up. Simply mentioning "we do offer instalments" performs no better than saying nothing at all.

Five observations

One. Instalments work as an action, not as information. We split the 128 calls where price was named into three groups based on how instalments came up. The gap between "calculated" and "mentioned only" is far wider than between "mentioned only" and "not mentioned". Value is created by specifics: "that is 41 a month, shall we set it up?" — not by the existence of the option itself.

Two. An objection more often ends the conversation than opens it. Objections came up in 171 calls out of 214. Reps respond to them substantively, but rarely find out what sits behind the refusal. Where the reason was clarified, the conversion rate was 3.6 times higher — most likely because "too expensive" in practice also means "not convinced it will work", "not my decision" and "not right now".

Download PDF

LantumApp Answers the Questions That Drive Revenue

Why your reps are underperforming on conversion

Why your ad spend isn't paying off

Why clients are choosing competitors

Why your product doesn't land during the presentation

What objections clients raise and how reps are handling them

Who leads the conversation — and with what energy

Start With a Free Trial

We'll set up a free custom report on your actual calls. You'll immediately see problem areas and know exactly what to do next.

Fast Onboarding

Integration with your CRM or telephony, automatic ingestion of call recordings for evaluation.

Free Trial Batch

We configure the AI for your business, analyze a batch of real calls, and deliver a report with identified issues and recommendations.

Fine-Tuning Session

We run a session to refine the analysis for your specific needs — narrowing down which calls to evaluate (saving budget), defining key criteria, and adding any context that matters for the report.

You're Live!

Calls are analyzed automatically, aggregated by rep, and available for review in your personal dashboard.

Who LantumApp Is For

Sales Team Managers

Objective data on why deals fall through and how to systematically lift team conversion.

Owners & Executives

Turn your sales department from a 'black box' into a transparent, predictable revenue engine.

Marketing & Product Teams

Insights from real calls: why people don't buy, what's off about your offer, and what language your customers actually use.

What Our Clients Say

Before LantumApp, we monitored calls manually with a team of four QA specialists. Now we analyze far more calls and spot things we couldn't before, like the vocabulary clients use when processing emotional pain points - really useful input for marketing. Call breakdowns for objection handling have become a training department assignment: we can now see exactly what's missing in our scripts. The weekly Thursday summary is great. I'd recommend this to any team that takes quality seriously and has a sales manager open to feedback and committed to improving.

Darya Tarasova

Head of Quality Control, Recruitment & Onboarding

We used to have a pretty chaotic QA setup: manual listening, no real stats, no full picture. Management couldn't see where mistakes were happening or identify each rep's strengths. Now we have a complete view of the department. We can break down every rep's performance and compare data across periods and business lines. In a short time we got analytics for both sales and marketing, so we can adjust campaigns and test hypotheses. For example, if one rep converts better on a specific segment, we route more of those calls to them and check whether that holds. Saves management time and highlights both strengths and gaps. Without this I wouldn't have such detailed visibility into the team. I'd recommend it to any business that wants to improve two departments at once: sales and marketing.